Contact: Thirstys

Thirstys.co.uk Limited
Tel: 01604 231280
Int: +44 1604 231280
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Food & Beverage Industry

Introduction
When Mark Twain said "Many a small thing has been made large by the right kind of advertising" we could be forgiven for believing that he was referring to beer coasters. The truth is, marketing and advertising is not necessarily about having a big budget, but ensuring the message is compelling and the medium effective. In 1920, the beer mat was introduced into the UK by a major brewery and, since that time, it has become a common feature in pubs and clubs throughout the UK.
 
As manufacturing processes have evolved, so too has the coaster, coming within reach of every business, organisation and individual. For the past decade, it is has been possible to use coasters as part of the marketing mix or the primary advertising medium. No longer the sole domain of breweries, today coasters are used to advertise everything from music festivals, though to restaurant menus and sporting events
 
The Food and Beverage industries have been enthusiastic advocates of the inclusion of coasters as part of their marketing mix because of the close proximity of coasters to their target audience and the ability to make full use of our full colour litho-printing to show their products in their best light. Thirstys pioneered the introduction of new manufacturing processes and techniques to open the market to other advertisers and, as such, have extensive experience on how to get the most from your advertising at a price that makes it a compelling medium
 
Restaurants cater for a plethora of tastes and clientele and, irrespective of your specific market; the beverage mat can be designed to fit in with your surroundings. From a simple, classy design intended to blend in with the surroundings, through to a bold advertising message aimed at encouraging patrons to purchase a particular product or celebrate a specific event. Imagine, if you will, the surprise and delight of your patrons if a table has been booked for a birthday celebration and you have taken the time to add some appropriate beverage mats from your collection, to their table. These small touches really can make the difference and promote strong brand loyalty. Read More...
 
Hotels serve a huge cross-section of guests from the budget conscious through to those seeking 5 Star luxury. Irrespective of your guest profile; the beverage mat can be easily designed to fit in with your surroundings. From a simple, classy design intended to blend in with the surroundings, through to a bold advertising message aimed at encouraging guests to purchase a particular product, service or even celebrate a specific event. Imagine, if you will, the surprise and delight of your patrons if a table has been booked for a Birthday celebration and you have taken the time to add some appropriate beverage mats from your collection, to their table. Or a honeymoon couple arrive to discover beverage mats in their room (or suite) recognising their special day. These small touches really can make the difference and help promote loyalty and discussion. Read More...
 
In the past, beer mats have been the preserve of large breweries and those organisations that were able and willing to purchase substantial quantities. With the advent of new production processes introduced by UK beer mat manufacturer Thirstys, beer mats can be purchased in much smaller quantites and at a price that places them within reach of any organisation, business and, for that matter, marketing budget. Better still, these are the real deal, all of our beer mats are made using traditional materials such as a thick and thirsty pulpwood board, with full colour designs printed directly onto the board. In other words, they are genuine beer mats. Read More...
 
Without doubt, the most effective marketing is when it is targeted, ideally when your audience is at their most receptive. As long ago as the 1920’s, some of the pioneering breweries recognised this and used beer mats to promote their ales. They understood, that a product designed to catch drips and protect beer was also directly in the line of sight of the very people they wanted to communicate with. Hence the introduction of advertising messages on beer mats. Read More...

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