Welsh Colleges, Voyage Campaign

On this one, 4 associate colleges in Wales …. Coleg Morgannwg, Coleg Glan Hafren, Coleg Gwent and Coleg Y Barri got together to do a joint beermat marketing campaign. We will gladly print several different designs in one run so, in this case… by buying in bulk, the individual colleges saved on the total production costs.

They offer a wide range of courses catering to every age group but were particularly interested in enticing the elusive 25 – 35 year old male of the species. Our brief was to find pubs where ‘he’ frequented and get the mats in front of ‘him’ in time for enrolment at the various campuses.

We understand that the mats had the desired effect and some students even brought the mats in with them at enrolment... which we thought was really cool!