O2 Home Campaign

On this campaign we were approached by an agency putting together a campaign for O2. The idea was born to promote O2’s Home Package. This package allows the subscriber to make anywhere their ‘home’, benefiting of course by cheaper calls.

This campaign differed from others we had done in that we not only had to place their gorgeous beermats in the pubs but we also had to place kettles, toasters and telephones on the bar counters and tables! This presented something of a challenge for us for various reasons… the thought of people pouring their ales into the kettles, or ‘toasting’ the beermats made us shiver! But, we took all the necessary precautions and they went down a treat! Some of the landlords truly embraced the promotion and even made a feature of the appliances… see pics.

Feedback from everyone involved was, yet again, very positive and whilst it was a big challenge for us, it highlighted the fact that we are flexible enough to take on virtually anything.
Bring it on!!